Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. They design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Their products are the result of over 25 years of innovation and investment in proprietary and patented…More comfort technologies and the development of their own manufacturing processes. Their proprietary Hyper-Elastic Polymer® gel technology underpins many of their comfort products and provides a range of benefits that differentiate their offerings from other competitors’ products. They market and sell their products through their direct-to-consumer online channels, traditional retail partners, third-party online retailers and their owned retail showrooms.